AtaLoss is a UK wide Bereavement Charity. Please help us reach everyone who has been bereaved.
Our Aims
AtaLoss has grown from a single vision into a national movement that is transforming the way bereavement is understood and supported. With your contribution, we can build on this momentum to help the many bereaved people across the UK.
With sufficient funding, these are the possibilities:
A nation that understands and supports bereavement
Public awareness of grief and its impact is increasing, yet millions still do not know where to turn for support. With continued funding, we can grow our media presence to keep bereavement on the public agenda and enhance our visibility through campaigns and events.
We can also strengthen our national advocacy through the All-Party Parliamentary Group (APPG), campaigning for bereavement support to be embedded in emerging legislation, for a national benchmark for signposting with universal referral to AtaLoss.org, for greater funding for community provision, and for integration of The Bereavement Journey® into NHS and public health pathways.
With increased investment we could also:
Commission a longitudinal study of The Bereavement Journey® to evidence long-term wellbeing outcomes.
Produce new films and resources, including some for under-represented groups.
Every bereaved person able to find the right support
AtaLoss.org is already the UK’s most comprehensive bereavement signposting platform. With continued funding, we can extend its reach and strengthen our national profile by enhancing content, improving user pathways and, by using the latest technology – including the potential of AI – ensure it remains the trusted national hub for bereavement information and resources.
We can also deepen partnerships with key sectors where bereaved people often turn for help—such as healthcare, local government, workplaces, financial and legal services, and emergency services—equipping professionals to refer directly to AtaLoss.org.
With increased investment we could also:
Make AtaLoss.org visible at the point of need by distributing posters in GP surgeries, hospitals, crematoria, funeral directors, and via social prescribers, including tailored materials for other frontline settings.
Bereavement support in every community
Our goal is healthier lives after loss, fewer people falling into long-term crisis, and stronger, more compassionate communities. We want everyone to be able to access bereavement support close to home.
With continued funding, we could aim for The Bereavement Journey® to be available in every town, city, and rural area across the UK–in workplaces, universities, retreat centres, and community groups. Churches are present in every community and are a rich volunteer resource. We could further equip them to create bereavement-friendly communities.
With increased investment we could also:
Expand our children and youth project, Listening People, to meet growing demand driven by new RHSE requirements for grief education in schools
Develop CPD-accredited online training for professionals, businesses, and public services, helping them to respond effectively to bereaved people, including in line with emerging legislation such as bereavement employment rights.
And/or extend The Bereavement Journey® to:
Prisons: In partnership with others we can adapt the programme for delivery across the prison system of England and Wales and some Scottish prisons, addressing unresolved grief and reducing residual behaviours. Eight pilots are already underway.
Care homes: In collaboration with others we could adapt the programme for wide coverage of care homes and older people, with three pilots beginning this Autumn.
Young people: We could create a youth version of The Bereavement Journey® co-produced with young people for delivery in person and online. Planning is underway, but funding is required for development and roll-out.
The Armed Forces: Following an approach from a senior RAF chaplain, we could adapt The Bereavement Journey® for the RAF, with potential for all three Armed Forces.
Your opportunity
We have detailed costings for many projects and early estimates for others. With a proven model and growing demand, we now seek support from friends and partners to turn possibilities into action. With enough investment, we can scale to meet demand – to deliver projects communities across the UK urgently need. We have already demonstrated exceptional value:
• £1,121,588 in free media exposure this year alone.
• £250 in societal wellbeing for every £1 invested in The Bereavement Journey® (independently evaluated over three years) .
• AtaLoss.org, our national signposting hub runs for just £250,000 a year with ability to serve the entire UK. With over six million people significantly bereaved every year, and increasing, the potential for impact is vast.
We invite you to be part of this transformative journey. The need is vast, the model is proven, and the moment is now.
Contact: seniorexec@ataloss.org