About the Bereavement Charity AtaLoss
Winners of Two Acquisition International Awards 2023 and Two Care UK Business Awards 2024
AtaLoss was established as a bereavement charity in 2016, to ensure that no one in the UK should be left without support when someone dies.
Our mission is to change the culture of bereavement, so that every bereaved person can have timely and holistic support, to navigate their grief and changed circumstances for healthy outcomes.
What We Do
AtaLoss delivers a comprehensive, non-clinical approach to bereavement support – tackling the first three tiers of the adult bereavement care pyramid, taking pressure off therapists.
Bereavement awareness
We challenge the cultural silence around death by securing regular media coverage, training leaders and influencing policy to build a grief-literate society.
As Secretariat of the new APPG on Grief Support and the Impact of Death on Society, we are advocating for national recognition of bereavement as a public health priority.
Signposting and information
Our award-winning platform AtaLoss.org is a UK-wide comprehensive signposting service for people facing bereavement. Each month, over 10,000 people turn to it for support. With over 2,000 listed services and resources, it helps bereaved people find the right support at the time it is needed.
We are aiming for a ‘Gold Standard’ and are becoming nationally recognised and trusted: featured on Government and local authority websites, the BBC and other national media, as well as leading mental health and charity platforms.
The service is also becoming widely used by funeral directors, social prescribers and healthcare providers – especially mental health services. Independent evaluation confirms its value to users - 86% say they find it helpful.
Community support
We train and equip organisations to regain the lost art of community bereavement support - for adults through our flagship programme The Bereavement Journey®, - and for children and young people through our Listening People project.
The Bereavement Journey®, is a structured, volunteer-led peer group programme, supporting adults to process a loss, whether recent or long ago. Delivered by churches for their communities and ourselves nationally online, it offers help with the range of bereavement challenges, uniquely including optional spiritual support, a widely neglected aspect of grief.
Along with our signposting, the programme is appreciated by adults of all ages, faith and background, and is proven to transform wellbeing.
By uniquely combining signposting with community help AtaLoss is setting a new standard for holistic bereavement care.
What People Say
“After the training I finally felt able to sit with young people in their grief rather than avoid it. They opened up in ways I had never seen before.” - Youth Worker on the Listening People training
“I felt comfortable and at ease throughout, hence would recommend this to anyone with a recent or long term loss, whether the journey is a difficult one or not. As someone with a different faith to the majority, I was able to self-reflect on my belief systems whilst also able to share thoughts with respect.” - Ahmed, NHS worker. The Bereavement Journey® Participant
“The senior nurse for bereavement came to me after one of the sessions…and she said, ‘I’ve been watching them every single week and they are visibly starting to look different as they leave.’ And at the end, she came back to me, and she said there is a massive change.” - Dean Roberts, The Bereavement Journey® Course Leader
Founder and Chief Executive of AtaLoss,
Revd Canon Yvonne Tulloch, writes:
“My life went into freefall when my husband died. I went from high functioning to job loss and home loss, with suicidal thoughts over just a few months. The turning point came when I encountered a service specialising in help for young widows, and the informal, community-based bereavement group ‘The Bereavement Journey’. These provided me with important understanding and helped me re-build my life.”
Our Journey So Far
From a personal crisis to a national movement, our journey has been one of vision, exponential growth and evidence of impact.
2015 | Visioning
Bereavement charity leaders agreed the need for a dedicated signposting service to connect bereaved people to the range of help available.
2016 | Charity Formed
AtaLoss was founded and became a registered charity. With Trustee Jane Oundjian MBE, we adopted and filmed The Bereavement Journey® for churches to provide community support, while also launching our Listening People project to equip professionals supporting bereaved children and young people.
2017 | Signposting Service Launched
AtaLoss.org went live, offering the UK’s first bereavement signposting hub. It now connects people to over 2,000 services and resources.
2020 | Pandemic Response
When Covid-19 hit, grief touched millions more homes. We fast-tracked an upgraded signposting platform and moved The Bereavement Journey® online, training leaders nationwide to deliver it locally – virtually, then in person. Demand surged.
2022 | Media and Public Recognition
The UK Commission on Bereavement identified a national need for the accessible, non-clinical support that AtaLoss was providing. Combined with the public conversations about grief that followed the death of the Queen, our work was in the spotlight, and we became the trusted ‘go to’ place for media comment on death and bereavement. We are now featured in the national media one to two times a week.
2023 | New The Bereavement Journey® Programme
We updated The Bereavement Journey® films with increased content to support a wider range of bereavement scenarios - including unresolved grief from previous years. We relaunched it as a licensed programme with full training, safeguarding, counsellor oversight, and a delivery pack to ensure consistent quality nationwide.
2024 | Transformational Growth
A landmark donation funded a step change. We strengthened our infrastructure and grew our team to extend our reach. Both our signposting platform and The Bereavement Journey® programme received UK Care awards, and The Bereavement Journey® spread quickly to 390 locations.
2025 | National Influence
Alongside Maureen Burke MP and other Parliamentarians, we helped form the All-Party Parliamentary Group (APPG) on Grief Support and the Impact of Death on Society. This has begun responding to several emerging death related policy changes. With our recently published independent Impact Report and growing profile, AtaLoss is now recognised as a leading UK bereavement charity.
